Company Registration at CIPC, SARS, COID, CUSTOMS, CIDB & More
Get Compliant from Anywhere, Easy and Fast!
Company Registration at CIPC, SARS, COID, CUSTOMS, CIDB & More
Get Compliant from Anywhere, Easy and Fast!
This is Step 4/12 of our series “How to Start a Business in SA Successfully?”
In this 12-step-series we discuss the 12 Core Elements of How to Start a Business in South Africa. We cover all the big questions… how do I get Leads and convert them into Sales? create the right brand? keep control as I grow?
Last week we covered how to set business goals. If you missed it, simply click here to catch-up now.
In an interview style discussion, Brend will lead us through these start-up success steps. Brend is SA’s leading start-up success consultant.
To watch the Video Interview, simply click on the video below:
You can also read through the interview content below – question by question.
“This is probably the most important thing when starting a business. 80% of the success of your business is dependent on your ability to generate leads and convert those leads into sales.
We are sitting with a problem in South Africa, where most entrepreneurs who are starting a business, are technically good or skilled at something, but they don’t necessarily know how to actually get customers or leads.
Example: you’re a good plumber, so you assume you’re going to have a good plumbing business, but you never thought that you actually have to generate leads and convert them into sales.
It is actually one of the most difficult things to figure out in business, but the most important, if you want a successful business.
“Here’s a breakdown on what needs to be in place in order for you to do proper lead generation and lead conversion.
Number one, you need a good brand. Your brand needs to tell people what you do in the first five seconds of seeing your logo and/or slogan.
Number two, you need good marketing and advertising channels like Google Adwords, Facebook ads, Linkedin ads – very important.
Number three, you need the online presence to back up your credibility. A professional website, proper Facebook page and a professional Linkedin page shows your target market that you’re active and busy in your business.
Number four, is your sales process. You have to ask these questions:
And then last but not least – excellent customer service which creates a happy client. Clients then speak to their friends and family, and you get referrals. This is called ‘Viral marketing’.
“People buy emotionally and they justify logically.
‘Emotionally’ refers back to your business strategy: Are you selling a necessity or a luxury?
The target market is going to ask, do I need this?
Emotionally – yes, great!
Logically, does it make sense? In other words, is the value I’m getting from your product or service going to weigh out in the cost I am going to pay for it? If that doesn’t make sense then people won’t buy.
When you enter that sales pitch, it’s all about winning attention, communicating, and getting people to trust you.
If you think about your brand, your brand has got to win attention. It needs to communicate a message and ultimately build trust over time.
When you are setting up your marketing or advertising campaigns, you’ve got to win attention, you got to communicate and you’ve got to get people to trust that you can actually deliver what you’re promising. The same with your Sales pitch: you’ve got to win people’s attention, you’ve got to communicate a message and they need to trust you over the phone.
So that’s how the whole sales cycle works when you are an Entrepreneur.”
So, in summary, having a sales strategy plan for your business is highly important as it contributes to the success and effectiveness of your business ability to generate and convert leads and get money in the bank!
In our next Session (Step #5), we will cover more aspects on: How to Build a Company Brand to stand out above Competitors. See you there!
Start your journey to a become a successful entrepreneur in South Africa by Signing up for our FREE Online Startup Workshop. In this workshop we’ll train you how to apply this information above and much more. Best of all – it is FREE!
If you are already a trading business and need funding or support to grow, our IMCSA Accredited Business Coaches are ready to assist. We train you how to apply this information above to your business and much more.
Thangeni Marubeni – Owner of The Home For Accounting Consulting
“The start up workshop has definitely empowered me with knowledge and skills that I can use to better myself as an entrepreneur and to also improve my business. The start up workshop is effective, the videos are easy to understand and the knowledge gained can be used or is suitable for any business idea. I take it as a guide that I use to progress and improve my business.”
Monday-Thursday: 8:30am to 5pm
Friday: 8:30am to 3pm
Saturday & Sunday: Closed
Public Holidays: Closed
Copyright © 2006-2024 Company Partners (Pty) Ltd. All Rights Reserved.
